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Courses in Marketing

MKT 220: Principles of Marketing (3)

Prerequisite: BUS 101
. An introduction to the fundamental principles of marketing as well as to more advanced concepts to be presented in later courses. These include consumer behavior models, segmentation, allocation of resources, collection of information strategies, organization, and control. (Offered every fall semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 250: Principles of Advertising I (3)

Prerequisite: MKT 220
An analytical view of the role of advertising in society and business. Emphasis is placed on the creation, planning, and budgeting of promotional campaigns, methods of how advertising informs buyers, promotes sales, and persuades individuals to become consumers. (Offered every fall semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 295: Introductory Topics in Marketing (1-3)

Prerequisite: to be determined by the Division of Business and Management
An introductory study of a specific topic within marketing. Intended for freshmen and sophomores, or for students with little or no background in marketing. The student may repeat the course, but not the topic. (Offered as needed.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 310: Marketing Planning (3)

Prerequisite: MKT 220
This course focuses on the critical strategic and tactical marketing planning issues a firm faces. Topics covered include product life-cycle planning, new product planning, and the use of marketing research to aid the planning process. Special attention is paid to the key new product development steps including opportunity search, idea screening, economic evaluation, product development, product testing, and commercialization. (Offered every odd-year fall semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 320: Public Relations (3)

Prerequisite: MKT 220
A survey of the growing importance of public relations in the public, private, and non-profit sectors of the economy. A study is made of the goals and methods of communication between an organization and its constituencies: stockholders, potential markets, consumers, employees, alumni, suppliers, distributors, and the general public. (Offered every spring semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 335: Internet Marketing (3)

Prerequisite: MKT 220
This course studies the many ways that the Internet has changed how business is conducted in the U.S. and around the world. It introduces students to entirely new business models and new techniques of marketing and management that have altered the economic landscape. Topics covered include: the history of business on the Internet, integrating the Internet into traditional businesses, the changing world of marketing online, service management on the Internet, and managing virtual communities. (Offered every odd-year spring semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 340: International Marketing (3)

Prerequisite: MKT 220
This course introduces the student to the field of multinational marketing, with emphasis placed on international competition; distribution systems; pricing and credit policies; promotional methods; trade barriers; trade agreements; and the areas of the political, legal, economic, cultural, and ethical problems faced in attempting to market in foreign nations. (Offered every even-year spring semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 350: Marketing for Non-profit Organizations (3)

Prerequisite: MKT 220
This course examines how managers of non-profit institutions can apply the marketing concepts of product, price, promotion, and distribution to their institutions. Colleges, hospitals, charities, political organizations, churches, libraries, zoos, arts organizations, and service organizations are studied. (Offered as needed.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 355: Promotions/Campaigns--Devel/Strategy (3)

Gen. Ed. Attributes: None. [ Back to Top ]

MKT 360: Retail Marketing (3)

Prerequisite: MKT 220
Perspectives, problems of location, financing, merchandising policy, advertising and sales promotion, operating, and policy trends in retailing. (Offered every even-year spring semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 370: Consumer Behavior (3)

Prerequisite: MKT 220
Consumer decision- making in the marketplace; research in psychology, sociology, and other behavioral fields; present and potential applications for marketing will be examined. (Offered every odd-year spring semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 399: Independent Study (1-3)

Prerequisite: consent of instructor
(Offered every semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 440: Marketing/Sales Mgmt (3)

Prerequisite: MKT 220
This course focuses on advanced marketing and sales management concepts and problems faced by organizations. Emphasis is placed on both strategic and tactical issues involving all aspects of marketing and sales. These issues include: planning, execution, monitoring, and problem solving. Special attention is devoted to the critical aspects of developing and organizing the firm's sales efforts as a critical element in the execution of the firm's marketing tactics. (Offered every even-year spring semester.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 441: Services Management and Marketing (3)

Prerequisite:
Several businesses dominate the economics of most developed nations of the world. In the United States the service sector employs over 75 percent of the workers and contributes over 70 percent of the GDP. Business courses have traditionally focused on manufacturing. This course introduces the student to the unique challenges faced by service organizations and by the growing number of manufacturing firms that use service as a competitive strategy. (Offered as needed.)
Gen. Ed. Attributes: None. [ Back to Top ]

MKT 445: Services Management and Marketing (3)