Master of Science in Management with a Concentration in International Business

The Keuka College graduate program in management is designed to prepare students for professional success in the effective management of their organizations. The graduate curriculum consists of eight core mandatory courses and four electives totaling 39 credit hours. The program culminates with a capstone project.

MGT 510 Leadership (4 Credits)

This course will engage students in a critical examination of the changing nature of work and organizational conditions that create new challenges relating to the skills of business leaders. In addition to skills, development in the areas of goal setting, problem-solving, and communications, this course will include assessment of personal leadership styles, decision-making and the capacity to function as an organizational change-agent. The ability to lead others through change will be the central theme of the course. Prerequisite: None

MGT 550 Marketing for Managers (3 Credits)

This course will focus on providing students with the wherewithal to conceptualize and develop an organization-wide marketing plan. The case-studies approach is designed to develop the necessary skills essential in making tactical and strategic marketing decisions. Prerequisite: MGT 510

MGT 530 Managerial Economics (4 Credits)

This course emphasizes the principles of economic theory that are essential to effective management decision-making. It reviews the fundamental principles of micro-economic and macro-economic theory, with a focus on: consumer demand; the nature and behavior of costs; the operation of markets; monetary theory and policy; financial institutions; employment and unemployment; capital formulation; and economic growth. A case study approach will be taken. Prerequisites: MGT 510, 550

MGT 520 Managerial Accounting and Finance (3 Credits)

This course is designed to provide applied competence in accounting and finance in the management of business organizations. The focus is on both how accounting measures can be used to promote efficient allocation of resources, and the ability to evaluate the business financing decisions in relation to their objectives. A case study approach will be taken. Prerequisites: MGT 510, 550, 530

MGT 540 Decision-Making for Managers (3 Credits)

This course is designed to enable students to use various decision making models and techniques for more effective decision-making. Students will be exposed to STAAR, Statistical Analysis, Preferential Analysis, Decision Trees, Analytic Hierarchy Process, and Conjoint Analysis. Emphasis will be placed on group and team decision making. A case study approach will be taken. Prerequisites: MGT 510, 550, 530, 520

MGT 515 Business Ethics (3 Credits)

This course deals with morality in the business environment. It will deal with the centrality of ethical values to the individual and the organization, scope of the moral responsibilities of corporations, and ethical choices pervasive in management in the 21st century. Prerequisites: MGT 510, 550, 530, 520, 540

MGT 560 Business Law (3 Credits)

This course provides non-lawyer managers an overview of state and federal government regulatory agencies and regulations, intellectual property rights, contracts and tort laws, as they apply to businesses. Emphasis on liabilities issues. Prerequisites: MGT 510, 550, 530, 520, 540, 515

MGT 570 Business Strategy and Industry Analysis (4 Credits)

This course focuses on understanding what elements go into building a successful enterprise and creating a winning business strategy. Conversely, Industrial Analysis answers the question: what makes one industry more attractive than another for investment and employment? The focus is on developing the ability to formulate innovative strategies to create and sustain competitive advantages in a dynamic business environment. Tools for industry analysis will be introduced such as benchmarking. A case study approach will be taken. Prerequisites: MGT 510, 550, 530, 520, 540, 515, 560

MGT 600 International Management (3 credits)

A study of important issues relevant to managers responsible for international business ventures. This course covers international business management including economic, political, cultural, and operational differences with an emphasis on multinational corporate policy and strategy.

MGT 610 International Marketing (3 credits)

A study of the opportunities, distinctive characteristics, and emerging trends in foreign markets. This course includes an exploration of alternative methods and control; impact of social, cultural, economic, and political strategies; organizational planning differences; and problems of adapting American marketing concepts and methods to foreign markets.

MGT 630 International Accounting (3 credits)

Accounting concepts, standards, and procedures for the international business environment. International and national accounting pronouncements affecting international business will be emphasized.

MGT 620 International Finance (3 credits)

Financial issues of multinational business; international financial environment; long term capital commitment to international ventures; financial techniques for firm operation.