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Marketing Concentration

The marketing concentration is designed to provide students with an in-depth understanding of marketing that will complement the student's management major. Upon completion, the student will be more competitive in the job market and a better manager of marketing functions once employed.

Business & Management Core Requirements

ACC 101:

Acct I: Intro Financial Accounting

ACC 102:

Accounting II: Introduction to Managerial Accounting

BUS 101:

Introduction to Business and Society

BUS 202:

Legal Environment of Business

BUS 444:

Strategic Management

CMP 120:

Intro to Computer Applics

ECO 210:

Principles of Macroeconomics

ECO 211:

Principles of Microeconomics

FIN 312:

Financial Management

HRM 208:

Human Resources Mgmt

MKT 220:

Principles of Marketing

SS 231:

Statistics for Social Science

MAT 102:

College Algebra

Management Major Requirements

BUS 330:

Operations and Production Management

Concentration Requirements

In order to receive a degree in management with a concentration in marketing, students are required to take 15 credit hours from the following courses:

MKT 250:

Principles of Advertising I

Marketing Planning

Public Relations

Internet Marketing

International Marketing

MKT 350:

Marketing for Non-profit Organizations