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Bachelor of Science in Marketing
In order to receive a degree in marketing, students must successfully complete the division core requirements and the marketing major requirements listed below.
Business & Management Core Requirements
Acct I: Intro Financial Accounting
3
Accounting II: Introduction to Managerial Accounting
3
Introduction to Business and Society
3
Legal Environment of Business
3
Strategic Management
3
Intro to Computer Applics
3
Principles of Macroeconomics
3
Principles of Microeconomics
3
Financial Management
3
Human Resources Mgmt
3
Principles of Marketing
3
Statistics for Social Science
3
College Algebra
3
Marketing Major Requirements
Principles of Advertising I
3
Marketing Planning
3
Marketing/Sales Mgmt
3
In addition, the student must take nine credit hours chosen from the following:
Public Relations
3
Internet Marketing
3
International Marketing
3
Marketing for Non-profit Organizations
3
Retail Marketing
3
Consumer Behavior
3
Independent Study
1-3