Academic Programs
 

Bachelor of Science in Marketing

In order to receive a degree in marketing, students must successfully complete the division core requirements and the marketing major requirements listed below.

Business & Management Core Requirements

ACC 101:
Acct I: Intro Financial Accounting
ACC101

ACC 102:
Acct II: Intro Managerial Acct
ACC102

BUS 101:
Introduction to Business and Society
BUS101

BUS 202:
Legal Environment of Business
BUS202

BUS 444:
Strategic Management
BUS444

CMP 120:
Intro to Computer Applics
CMP120

ECO 210:
Principles of Macroeconomics
ECO210

ECO 211:
Principles of Microeconomics
ECO211

FIN 312:
Financial Management
FIN312

HRM 208:
Human Resources Mgmt
HRM208

MAT 102:
College Algebra
MAT102

MKT 220:
Principles of Marketing
MKT220

SS 231:
Statistics for Social Science
SS231

BUS 290:
Field Period in Business
BUS290

BUS 290:
Field Period in Business
BUS290

Marketing Major Requirements

MKT 250:
Principles of Advertising I
MKT250

MKT 310:
Marketing Planning
MKT310

MKT 440:
Marketing/Sales Mgmt
MKT440

In addition, the student must take nine credit hours chosen from the following:

MKT 320:
Public Relations
MKT320

MKT 335:
Internet Marketing
MKT335

MKT 340:
International Marketing
MKT340

MKT 350:
Marketing for Non-profit Organizations
MKT350

MKT 360:
Retail Marketing
MKT360

MKT 370:
Consumer Behavior
MKT370

MKT 399:
Independent Study
MKT399