Keuka College is the national leader in experiential, hands-on learning.
Thank you for your interest in ASAP’s management programs. We believe that you’ll find those programs to be especially well-tailored to meet the needs of busy working adults. Our curriculum enables you to obtain a high-quality education by attending one, four-hour class a week in a location close to your home and workplace. You’ll learn with a small group or “cohort” in a classroom setting that’s designed to be highly interactive. Your instructors will bring an academic and a practical background that enables them to lead classroom discussions that demonstrate the relevance between your work and life experience and the material you’re studying. We hope that you’ll find the program challenging, enjoyable and intellectually stimulating.
For more information about our program's accreditation, please visit the Division of Business and Management's IACBE Accreditation Information page.
With regards,
Bill Howard, Program Director
Skills:
-An understanding of individual behavior and group dynamics
-Verbal presentation abilities
-Written communication abilities
-Data collection and analysis
-Critical thinking abilities
-Foundation in accounting and finance
-Collaborative abilities
-Understanding of business law
-Exposure to marketing theory
Recent graduates represent a cross section of area employers and career fields including:
-Director, human services agency
-Health care administrator
-Sales manager
-Bank manager
-Entrepreneur
-Office manager
-Mid-and high-level corporate manager
-Restaurant manager
-Service manager
The B.S. in Organizational Management curriculum consists of 18 courses and 57 credit hours. Classes meet one night each week for 4 hours. In addition to classroom hours, students are expected to invest approximately 1-2 hours outside of class for each classroom hour. For planning purposes, students will spend 4 hours each week in class, plus an additional 4-8 hours outside of class completing readings, assignments, case studies, and group work.
PSY 301 Adult Development and Life Assessment (3 credits)
This course introduces adult learners to adult development theory and links these concepts to life through a process of individual reflection. Both classical and contemporary adult development theory are examined. These theories then provide the paradigm for self-analysis and life assessment.
COM 320 Business and Professional Writing (3 credits)
This course focuses on the study and practice of formal writing used by professionals in the fields of criminal justice, social services, business, health care and sciences. It includes business letters and resumes, formal reports, and a variety of other forms of writing used in the professional fields mentioned above.
ORG 415 Group and Organizational Dynamics (3 credits)
This course is a study of group behavior and how group functioning affects organizational effectiveness, with emphasis on decision-making and conflict resolution. Adult learners develop strategies for efficient and productive group management and determine which tasks are handled by groups or individuals.
ORG 425 Organizational Communication (3 credits)
This module investigates the role of communication in creating a productive organizational environment. It aids adult learners in developing and strengthening their communication skills by focusing on interpersonal, group and presentation skills.
ORG 435 A Systems Approach to Organizational Change (3 credits)
Adult learners examine the formal and informal functions of organizations and analyze an agency or organization based on a systems model. Adult learners will also analyze and solve organizational problems using a step-by-step method. This analysis will be applied to adult learners’ work-related, independent study projects.
ORG 455 Personal Values and Organizational Ethics (3 credits)
In this module, adult learners discover and define their own beliefs, values, purpose, moral philosophy, and ethical principles. No particular view or perspective will be prescribed, and because expressing and hearing disagreement are essential team skills, the course also provides adult learners with opportunities to practice skills that will transfer to the workplace.
SOC 420 Social Problems and Their Impact on the Workplace (3 credits)
This course presents an analysis of major contemporary social problems, especially in the United States. Particular attention is given to the problems of poverty, racism, sexism, drug and alcohol abuse, illiteracy and their impact on the contemporary workplace. Consideration is given to diverse sociological perspectives regarding the causes, consequences, and solutions to these problems.
BUS 335 Issues in Management (3 credits)
In this module, adult learners examine management control functions, strategic planning, and organizational structure and design. Also studied are motivational theory and its application to individual and group functioning in work and home situations. Leadership styles related to particular circumstances are analyzed. Negotiation concepts and skills are covered through readings and class practice, with an analysis of the affect on productivity. Total Quality Management (TQM) is contrasted with Management by Objectives (MBO).
BUS 320 An Introduction to Research and Analysis Using Statistics (4 credits)
An introduction to research and its tools for the adult learner as both a consumer and producer of statistics and research. This module is designed to help the adult learner complete the action Research Project and understand managerial, decision-making processes.
ENG 302 Research and Writing for the Professional: Action Research Part 1 (3 credits)
Designed for adult learners making the transition back to the demands of college level thinking, reading, writing and research at the upper-division level. ENG 302 will extend and refine the composition, effective thinking, and information literacy skills that students have acquired through prior college composition courses and direct work experience. Course prepares students to tackle the capstone research project in their discipline. Available only to students enrolled in a degree-completion program.
BUS 340 Managerial Accounting (3 credits)
In this course the adult learner will build on the fundamentals covered in earlier, introductory accounting courses. Topics covered at the introductory level will be taken to greater depth and new dimensions will be added. Also, new topics are introduced and explored. Adult learners are constantly challenged to develop relevant accounting-related skills and to integrate accounting knowledge with broader business issues.
BUS 355 Managerial Finance (3 credits)
This module first covers the organization-wide use of financial planning within the firm. The adult learner then explores the financial tools available for planning and analysis, as well as how those tools are utilized to manage cash flows and financial resources, and to evaluate future investment opportunities. Next, three primary topics in corporate finance are developed. These topics include the importance of short-term finance for current operations, the use of capital budgeting tools for investment analysis, and the foundation of long-term finance for defining the organization’s cost of capital and optimal capital structure.
BUS 360 Managerial Marketing (3 credits)
Through assigned readings, simulations, case studies, and class discussions, adult learners are exposed to basic marketing theory and terminology. They are given the opportunity to apply this newly acquired knowledge when analyzing real-world cases that explore domestic and international marketing opportunities and problems. This exploration provides adult learners with the skills and confidence to identify and evaluate critical marketing data. Adult learners learn how to use data to develop workable and successful programs that solve problems and capitalize on opportunities.
BUS 420 Business Law (4 credits)
This module examines the history, background, sources and influences of our modern day law as it pertains to the business activities of individuals, corporations and other legal entities, with particular emphasis upon business litigation, legal liabilities, alternative dispute resolution techniques, the laws governing contracts, creditors’ rights, secured transactions, bankruptcy, agency, partnerships, and corporations.
ORG 445 Human Resource Management (3 credits)
Through assigned readings, simulations, case studies, and class discussions, adult learners explore the values and perceptions of selected groups affecting social and economic life through an analysis of policies and practices of recruitment, selection, training, development, and compensation of employees.
BUS 450 Strategic Planning (3 credits)
This course introduces adult learners to various management planning models and techniques and applies them to business cases. It stresses the concepts of strategic planning and strategic management.
INS 301 Integrative Studies II (3 credits)
An upper-class course, to be taken after most other core requirements are completed, that provides adult learners with guidance in their application of interdisciplinary knowledge to problem solving. Adult learners are challenged to practice critical and creative thinking skills, and are expected to demonstrate competence in oral, written, and other creative modes of expression.
ORG 465 Action Research Project (4 credits)
The Action Research Project is a major research effort designed to apply the action research model to adult learners’ work locations. This module serves as the capstone to the organizational management program by providing a platform for application of knowledge and skills acquired within an organization’s changing environment. This course enhances knowledge in an area related to one’s work or community, improves writing and presentation skills, and develops research skills to assist in decision making.
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